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Breaking Down the Elevator Pitch into Words

May 10th, 2012

In a blog post earlier this year, I wrote about the importance of the ‘Elevator Pitch’ - the ability to explain what your organisation does (and why it is important) in just a few seconds.

Are there benefits in being even more concise? Can your organisation be summarised in just a few words, rather than a few sentances?

mch believes there is value in trying to be more concise. To this end, we continually ask all our clients to nominate just three words which they believe best describes mch. We have summarised all these words in a word cloud, which can be viewed below. In essence we have found it very useful in finding out how we are perceived by those that really matter - our clients.