definitions + expertise
what we mean by strategy and a strategic plan
Strategy builds on the mission statement by providing a detailed plan of what an organisation needs to do to achieve its vision. A strategic plan addresses issues such as finance, staffing, governance, operations and culture. While it considers external factors (such as legislation and the activities of other organisations), a strategic plan is primarily an internal document which allows staff and trustees to set realistic work-plans and measures for success. It is a document which allows progress to be measured.
what we mean by a business plan
A business plan is primarily a document for an external audience. It tells people what the organisation does, why there is a need for its work, how it operates and is funded, who works for and governs the organisation and what it wants to do in the future.
why strategy and business planning are important
In most cases, little impact is achieved without a plan. Furthermore, an organisation is unsustainable if it cannot justify why there is a need for its work.
our expertise
We can assist in developing overarching strategic and business plans. Alternatively, we can advise a client on the viability of a new strategic priority or how they can have the greatest impact within their chosen strategy. This can include assessing the demand for particular services, or analysing how particular groups or issues are currently serviced and addressed. We can also act as an independent intermediary in discussions with potential partners.
For an example of how we have assisted an organisation in this area go to our Case Studies section.
